Case Study

The brief for TGGP, (The Greater Good Project) a fictional social enterprise, was aiming to create a face that represented the good that people do. Their main goal was to attract socially and environmentally conscious people together in one place. Together they could help each other push the boundaries of the good willing in which ever manner they could.

Going of this, the end product was the creation of the company’s brand mark. Consisting of a logo, and logo pattern for business cards, letter heads, style guide, website and social media.

The logo took a wild ride of varitations before it landed on its final version.

These are the colours that make up The Greater Good Project, all relating back to the earth, sky and sun.

Correct colour usage;

Logo;

Logo wordmark;

Pattern;

Website;

Coverletter and Business card;